I am pretty shocked to read that over 100 hours of video are uploaded every minute onto You Tube! I have a couple of book trailers posted out there, and I certainly use You Tube videos in my own teaching. As a school librarian, I can think of a lot of uses for publishing video to promote library programs and showcase student work. For this Thing, I downloaded the popular Vine. With Vine, you can create short, looping videos to share. I have seen some videos that used Vine and they are fun to watch.
When I downloaded Vine to my iPhone, I spent some time watching the featured videos. Some people are really talented and some people are just plain weird! It's kind of funny that there are different channels. I tried to make my own video, but got stuck when the program wanted access to my microphone. I don't know if it is a bug in the program, or if my phone is (already) outdated, but the screen froze at this point, and I couldn't get it unstuck. I guess I could have explored it further, but this was a big frustration for me. Honestly, I know students are using Vine quite a bit, and I can think of ways I might incorporate it into a lesson, but I think there are more sophisticated programs that might be more beneficial.
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